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What To Look For When Working With A Copywriter

Are you in the market for a copywriter? It can be tough to know where to start, what to look for, and what questions to ask. This post is designed to help make the process a little bit easier. We’ll go over some key factors to keep in mind when working with a copywriter, as well as some tips on how to find the right one for your business. So whether you’re just starting out and don’t know where to begin, or you’re familiar with the process but need a little guidance, read on! Hiring a professional copywriter adds tremendous

How to repurpose videos for more content!

April 28, 2021

We’re going to talk about how to repurpose videos and turn them into other types of content so you get maximum visibility. Plus, you’ll free up time to do the work that matters most! Revisit your video assets Step one is to take stock of what videos you’ve already created for your business. Have you ever created any of these pieces of content? Recordings of you at a speaking account Instagram stories IGTV YouTube Screen recordings teaching software TikTok Plus endless more ways you’ve used video in your unique business. It’s all on the table! Repurpose videos in different

How to repurpose your social media posts for easy blog posts and more!

April 21, 2021

Next in our series on making content creation easy is learning how to repurpose your social media captions! This is a great option for you if posting on Instagram or Facebook comes super easy to you, but sitting down to writing a blog post from scratch or a video script feels too time-consuming. Let’s cut out half that time by taking your easy social posts as the basis for blog posts, podcast episodes, and videos. Repurpose Your Social Media Posts for Blog Posts This is where I like to start first – and it’s surprisingly easy! OPTION 1: From a platform

How to repurpose your blog posts for easy content!

April 14, 2021

Repurpose your blog post so it works harder for you! Honestly, content repurposing is the system that saves me the most time in any given week. It’s how I manage to put out a blog post, a YouTube video, and about 5 social media posts every week with only about 2 hours total work. (One caveat – I do have a video editor because I hate editing, otherwise, I’d probably still be at 3 hours per week.) Considering how key content is to getting visibility for your business and inviting in new leads, a few hours is WAY worth the

Why you should repurpose content!

April 7, 2021

Repurpose content to save you time, money, and effort! Sound good? It’s about to get even better. Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief! Another way to tell if repurposing is a good solution for you is to see if you resonate with any of the 4 following sentences: I hate working so many hours just to feel like I’m catching up with my business. I want to spend

Social media writing prompts for engaging captions!

April 5, 2021

Ever struggle coming up with what to write on social media? Or feel like it’s all over the place, without any strategy? Well, social media writing prompts will give you something intentional to say! We’ve covered the three main content buckets you need for your social media marketing already on the blog. I encourage you to check that post out first if you haven’t already! For a quick reminder, these are your core buckets: Know/Like/Trust Expert/Education Offer (free and paid) There’s another category that helps build trust (like in bucket 1), shows you’re an expert (like in bucket 2)

How to create content your clients love

March 22, 2021

You’re busy doing the real work of your business, so it’s important that every marketing effort is intentional: you only create content your clients love. You want the people you serve to find your content. And you want it to resonate with more people. You want them always coming back to you as their go-to expert. So how do you make sure you’re picking topics that they actually care about? It’s really simple: Have conversations with them. Start with the people in your life who are most like your ideal client, your ideal reader, or your ideal subscriber (depending

How to post on Instagram for your online business

March 15, 2021

For most women entrepreneurs it’s important to use Instagram for your online business. But it can feel time-consuming and like you’re putting in a lot effort for very low returns in the form of clients, a bigger email list, etc. I promise it doesn’t have to be so hard! Time to give you a content marketing strategy that’ll outlast any tweaks to Instagram’s algorithm. It also works no matter what new medium they introduce, from stories to reels, and so on. This is your core posting strategy. You’ll make sure you’re putting out intentional content in 3 different buckets that

How to choose themes for your blog

March 9, 2021

Do you ever sit down in front of your computer and wonder “What should I write this blog post about?” If that question comes up on a monthly, or even weekly basis, of course you’ll feel frustrated and overwhelmed by blogging for your business. You might even think that it takes so many hours to get a single piece of content out there that it’s not worth it. But the real problem isn’t blogging – it’s that you’re trying to come up with content ideas that your audience will find valuable just hours before it’s scheduled to go live. That’s

Adopting a Personal Therapy Dog: Part 2 — My Companion Paws match!

March 1, 2021

You’ve been waiting patiently since Part 1, and I finally have great news about the adoption of my Companion Paws personal therapy dog! Back in the fall, Companion Paws, the organization that runs this program, decided to work 100% in partnership with a rescue center in Cabo San Lucas, Mexico. They’re organized and consistent, rehabilitating street dogs who are found turned out on the streets after they’ve grown out of the cute puppy phase their owners got them for. Companion Paws did an incredible job on the ground with the rescue team back before Christmas. They identified any dogs at

Top 5 overused copywriting phrases + why you use them

January 19, 2021

We’re going to get to those overused copywriting phrases in a second – but first, let’s see if you agree with me: As an online business owner, you’ve seen some really bad copy. I’m gonna bet that you’re nodding. You’ve browsed websites for your own coaches and assistants or stumbled across Facebook groups with “inspiring” posts that are really just thinly-veiled ads. And chances are, you cringe at a good 70% of the copy out there. As a writing coach, I firmly believe this comes from entrepreneurs who don’t know what they don’t know about copywriting. I’ve

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