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How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows, likes, trusts you, and buys from you? You have to offer them value and warm them up. You need an effective welcome email sequence. [This is something that I teach more in-depth

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Why you should repurpose content!

Repurpose content to save you time, money, and effort! Sound good? It’s about to get even better. Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief!   Another way to tell if repurposing is a good solution for you is to see if you resonate with any of the 4 following sentences: I hate working so many hours just to feel like I’m catching up with my business. I want to spend

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Social media writing prompts for engaging captions!

Ever struggle coming up with what to write on social media? Or feel like it’s all over the place, without any strategy? Well, social media writing prompts will give you something intentional to say! We’ve covered the three main content buckets you need for your social media marketing already on the blog. I encourage you to check that post out first if you haven’t already!   For a quick reminder, these are your core buckets: Know/Like/Trust Expert/Education Offer (free and paid) There’s another category that helps build trust (like in bucket 1), shows you’re an expert (like in bucket 2)

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How to create content your clients love

You’re busy doing the real work of your business, so it’s important that every marketing effort is intentional: you only create content your clients love. You want the people you serve to find your content. And you want it to resonate with more people. You want them always coming back to you as their go-to expert. So how do you make sure you’re picking topics that they actually care about?   It’s really simple: Have conversations with them. Start with the people in your life who are most like your ideal client, your ideal reader, or your ideal subscriber (depending

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How to post on Instagram for your online business

For most women entrepreneurs it’s important to use Instagram for your online business. But it can feel time-consuming and like you’re putting in a lot effort for very low returns in the form of clients, a bigger email list, etc. I promise it doesn’t have to be so hard! Time to give you a content marketing strategy that’ll outlast any tweaks to Instagram’s algorithm. It also works no matter what new medium they introduce, from stories to reels, and so on. This is your core posting strategy. You’ll make sure you’re putting out intentional content in 3 different buckets that

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How to choose themes for your blog

Do you ever sit down in front of your computer and wonder  “What should I write this blog post about?” If that question comes up on a monthly, or even weekly basis, of course you’ll feel frustrated and overwhelmed by blogging for your business. You might even think that it takes so many hours to get a single piece of content out there that it’s not worth it. But the real problem isn’t blogging – it’s that you’re trying to come up with content ideas that your audience will find valuable just hours before it’s scheduled to go live. That’s

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Adopting a Personal Therapy Dog: Part 2 — My Companion Paws match!

You’ve been waiting patiently since Part 1, and I finally have great news about the adoption of my Companion Paws personal therapy dog! Back in the fall, Companion Paws, the organization that runs this program, decided to work 100% in partnership with a rescue center in Cabo San Lucas, Mexico. They’re organized and consistent, rehabilitating street dogs who are found turned out on the streets after they’ve grown out of the cute puppy phase their owners got them for.  Companion Paws did an incredible job on the ground with the rescue team back before Christmas. They identified any dogs at

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Top 5 overused copywriting phrases + why you use them

We’re going to get to those overused copywriting phrases in a second – but first, let’s see if you agree with me: As an online business owner, you’ve seen some really bad copy.   I’m gonna bet that you’re nodding.     You’ve browsed websites for your own coaches and assistants or stumbled across Facebook groups with “inspiring” posts that are really just thinly-veiled ads. And chances are, you cringe at a good 70% of the copy out there. As a writing coach, I firmly believe this comes from entrepreneurs who don’t know what they don’t know about copywriting. I’ve

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The problem with starting an online business

The problem with starting an online business is not your entrepreneurial dreams – it’s the self-appointed gurus of the online business world. They’re the gatekeepers: you know, the ones whose affiliates bombard your inbox once or twice a year, promising that this is the one course you need to make money online, and as passively and easily as possible. You probably have a hunch, somewhere in your gut, that these guru gatekeepers are initiating this many women into online business through their doors by promising the world by making it sound too easy. Why? So you’ll buy their course. This

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How to enjoy working from home in winter

Stuck at home in the snow (and the pandemic)? Working from home in winter can be wonderful and awful – every positive and negative aspect of a home office becomes more extreme at this dark, cold time of year.     I personally have struggled with winter for years, even when I used to work in a corporate office. (Just see my 2019 article on tips to enjoy winter in non-pandemic times!) But I’ve been challenging myself every year to approach this season in a new way, and in Winter 2021 more than ever. So, here are my top 9

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A Gift Guide from a Writing Coach for Small Businesses

As a writing coach for small businesses, I’ve been blessed to support many entrepreneurs through the challenges of the past year. I believe deeply in the work they’re doing and the genuine love they put into their work. So this holiday gift guide will highlight a couple of these incredible humans and their wide-ranging offers! (While many consider themselves online business owners, their locations are included here so you can choose to shop small and local.) Alright, ready for some meaningful holiday cheer for you and your loved ones?   There’s Always Something WonderFULL It was an honour to support

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