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What To Look For When Working With A Copywriter

Are you in the market for a copywriter? It can be tough to know where to start, what to look for, and what questions to ask. This post is designed to help make the process a little bit easier. We’ll go over some key factors to keep in mind when working with a copywriter, as well as some tips on how to find the right one for your business. So whether you’re just starting out and don’t know where to begin, or you’re familiar with the process but need a little guidance, read on! Hiring a professional copywriter adds tremendous

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The problem with starting an online business

The problem with starting an online business is not your entrepreneurial dreams – it’s the self-appointed gurus of the online business world. They’re the gatekeepers: you know, the ones whose affiliates bombard your inbox once or twice a year, promising that this is the one course you need to make money online, and as passively and easily as possible. You probably have a hunch, somewhere in your gut, that these guru gatekeepers are initiating this many women into online business through their doors by promising the world by making it sound too easy. Why? So you’ll buy their course. This

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How to enjoy working from home in winter

Stuck at home in the snow (and the pandemic)? Working from home in winter can be wonderful and awful – every positive and negative aspect of a home office becomes more extreme at this dark, cold time of year.     I personally have struggled with winter for years, even when I used to work in a corporate office. (Just see my 2019 article on tips to enjoy winter in non-pandemic times!) But I’ve been challenging myself every year to approach this season in a new way, and in Winter 2021 more than ever. So, here are my top 9

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A Gift Guide from a Writing Coach for Small Businesses

As a writing coach for small businesses, I’ve been blessed to support many entrepreneurs through the challenges of the past year. I believe deeply in the work they’re doing and the genuine love they put into their work. So this holiday gift guide will highlight a couple of these incredible humans and their wide-ranging offers! (While many consider themselves online business owners, their locations are included here so you can choose to shop small and local.) Alright, ready for some meaningful holiday cheer for you and your loved ones?   There’s Always Something WonderFULL It was an honour to support

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How to Learn the Basics of Copy and Content Writing

A few weeks ago, I spoke about how to learn the basics of copy and content writing on the Pretty Sure We Can Do Better podcast with Angie Cazares. The episode, Be Brave and Act on Your Intuition, Even if it Means Going Against the “Expected” Path, also dives into my experience of strengthening – and following – my inner compass, even when it meant leaving a stable job – then leaving a Master’s degree – to ultimately establish my business and a lifestyle I adore. At about the 24-minute mark, we dove into my advice for getting started as

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Invest in Your Online Business (The Hardest Lesson for Online Business Owners)

The hardest lesson I’ve had to learn as an entrepreneur is that you need to invest both time AND money in your business before you earn a profit. Yes – even an online, service-based business owner like me.   The myth about when to invest in your online business As someone who works with both online entrepreneurs and brick and mortar businesses, I’ve seen a significant mindset difference between the two that has a real-world impact on their results. Here it is: many early entrepreneurs have the idea in their head that they need to make their first dollar *before*

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Adopting a Personal Therapy Dog: Part 1

2020 has undeniably brought us crisis after crisis, but it’s also brought surprising opportunities to reconnect with our loved ones. For me, it’s meant coming back to my family home, and the location stability that came with that has also led me to another opportunity: to get a personal therapy dog.    First, I’ll address the obvious question: Emma, why do you need a personal therapy dog? The mental health of this entrepreneur Well, I don’t exactly need a personal therapy dog, but I would undoubtedly benefit from one. I’ve had anxiety my whole life, although it got worse with

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The #1 copywriting formula to know for your business

If you’re an online business owner, you’ve probably heard that there are copywriting formulas meant to make your sales pages, Instagram posts, and even emails more engaging. But doesn’t the word “formula” sound complicated, foreign, and even a bit sleazy?   First, let me prove to you just how uncomplicated a copywriting formula can be – we’ll speak to the question of authenticity second. Here’s the 1 simple copywriting formula that every business owner should know to write copy and content that connects better with their ideal clients. (Psst – if you’re not clear on the difference between copy and

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The Key Difference Between Copy and Content Writing

What if you could confidently write any piece of your website or social? What if you knew without a shadow of a doubt that it was worth the effort because it would achieve your goal of either nurturing your audience or converting them into paying clients? Understanding the goals and strategies behind copy and content writing, including the differences between them, can give you exactly that peace of mind – whether you outsource or do the writing yourself. “Wait,” you ask, “Isn’t everything I write for the web called copywriting?”   Good point. Yes – among the average business owner,

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How to Overcome Writer’s Block

Last week on the blog we explored the most common reasons why you don’t feel like writing. This week it’s all about the nitty gritty details of how to overcome writer’s block so you can start creating again and get your message out to the world in a way that feels good.   Embrace the SFD The “Shitty First Draft” is a term coined by the author Anne Lamott in her famous book on writing, Bird by Bird. Here’s her idea: “Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on

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Cómo superar el bloqueo del escritor

La semana pasada en el blog exploramos las razones más comunes por las que no tienes ganas de escribir. Esta semana trata de los detalles esenciales de cómo superar el bloqueo del escritor para que puedas empezar a crear de nuevo y hacer llegar tu mensaje al mundo de una manera que te haga sentir bien. Acoge el SFD El “Shitty First Draft” (“primer borrador de mierda”) es un término acuñado por la autora Anne Lamott en su famoso libro sobre la escritura, Bird by Bird. Esta es su idea: “Casi toda buena escritura comienza con terribles primeros esfuerzos. Tienes

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