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How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows, likes, trusts you, and buys from you? You have to offer them value and warm them up. You need an effective welcome email sequence. [This is something that I teach more in-depth

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How to Learn the Basics of Copy and Content Writing

A few weeks ago, I spoke about how to learn the basics of copy and content writing on the Pretty Sure We Can Do Better podcast with Angie Cazares. The episode, Be Brave and Act on Your Intuition, Even if it Means Going Against the “Expected” Path, also dives into my experience of strengthening – and following – my inner compass, even when it meant leaving a stable job – then leaving a Master’s degree – to ultimately establish my business and a lifestyle I adore. At about the 24-minute mark, we dove into my advice for getting started as

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Invest in Your Online Business (The Hardest Lesson for Online Business Owners)

The hardest lesson I’ve had to learn as an entrepreneur is that you need to invest both time AND money in your business before you earn a profit. Yes – even an online, service-based business owner like me.   The myth about when to invest in your online business As someone who works with both online entrepreneurs and brick and mortar businesses, I’ve seen a significant mindset difference between the two that has a real-world impact on their results. Here it is: many early entrepreneurs have the idea in their head that they need to make their first dollar *before*

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Adopting a Personal Therapy Dog: Part 1

2020 has undeniably brought us crisis after crisis, but it’s also brought surprising opportunities to reconnect with our loved ones. For me, it’s meant coming back to my family home, and the location stability that came with that has also led me to another opportunity: to get a personal therapy dog.    First, I’ll address the obvious question: Emma, why do you need a personal therapy dog? The mental health of this entrepreneur Well, I don’t exactly need a personal therapy dog, but I would undoubtedly benefit from one. I’ve had anxiety my whole life, although it got worse with

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The #1 copywriting formula to know for your business

If you’re an online business owner, you’ve probably heard that there are copywriting formulas meant to make your sales pages, Instagram posts, and even emails more engaging. But doesn’t the word “formula” sound complicated, foreign, and even a bit sleazy?   First, let me prove to you just how uncomplicated a copywriting formula can be – we’ll speak to the question of authenticity second. Here’s the 1 simple copywriting formula that every business owner should know to write copy and content that connects better with their ideal clients. (Psst – if you’re not clear on the difference between copy and

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The Key Difference Between Copy and Content Writing

What if you could confidently write any piece of your website or social? What if you knew without a shadow of a doubt that it was worth the effort because it would achieve your goal of either nurturing your audience or converting them into paying clients? Understanding the goals and strategies behind copy and content writing, including the differences between them, can give you exactly that peace of mind – whether you outsource or do the writing yourself. “Wait,” you ask, “Isn’t everything I write for the web called copywriting?”   Good point. Yes – among the average business owner,

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How to Overcome Writer’s Block

Last week on the blog we explored the most common reasons why you don’t feel like writing. This week it’s all about the nitty gritty details of how to overcome writer’s block so you can start creating again and get your message out to the world in a way that feels good.   Embrace the SFD The “Shitty First Draft” is a term coined by the author Anne Lamott in her famous book on writing, Bird by Bird. Here’s her idea: “Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on

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Cómo superar el bloqueo del escritor

La semana pasada en el blog exploramos las razones más comunes por las que no tienes ganas de escribir. Esta semana trata de los detalles esenciales de cómo superar el bloqueo del escritor para que puedas empezar a crear de nuevo y hacer llegar tu mensaje al mundo de una manera que te haga sentir bien. Acoge el SFD El “Shitty First Draft” (“primer borrador de mierda”) es un término acuñado por la autora Anne Lamott en su famoso libro sobre la escritura, Bird by Bird. Esta es su idea: “Casi toda buena escritura comienza con terribles primeros esfuerzos. Tienes

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Por qué no tienes ganas de escribir 

No tienes ganas de escribir, pero como propietaria de un negocio online, ¡escribir es una gran parte de lo que haces! Ya sea publicando en las redes sociales, creando el último artículo para tu blog, actualizando esa página de ventas o clicando enviar un correo electrónico, tu día está lleno de escritos.    Nos encontramos con dos grupos:  1. Dueños de negocios a quienes simplemente no les gusta escribir y no pueden evitar sentir que les quita la energía para hacer el trabajo que les gusta.  Por supuesto, puede que sepan que el contenido auténtico (que se clasifica con SEO)

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Why You Don’t Feel like Writing

You don’t feel like writing – but as an online business owner, writing is a big part of what you do! Whether you’re posting on social media, crafting your latest blog post, updating that sales page, or hitting send on an email, your day is full of writing.   There are 2 camps here: 1. Business owners who simply don’t like writing and can’t help but feel that it drains them of their energy to do the work they love. Of course, they may know that authentic content (that ranks in SEO) is the key to attracting new leads and

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Tu blog no es tu diario

Tu blog no es tu diario. Esto a menudo les sorprende a los dueños de negocios, podcasters e influencers con los que trabajo a diario en mi programa de Blog Your Way to Visibility. Tenemos que dejar de aferrarnos a los días de LiveJournal, cuando los blogs eran vistos popularmente como una especie de diario online. Los tiempos han cambiado, y los blogs son una forma escrita propia, especialmente para las mujeres de negocios.  5 razones importantes por las que tu blog no es tu diario (¡y lo que deberías publicar en él!). Preparado para el futuro En primer lugar,

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