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Copy Wisdom: The Brand Messaging Workshop Series

Connect to your ideal clients like never before. In Fall 2021, carve out a unique brand position, create a unique voice, and stand out online to grow your business with heart!
Sign up now!

As a small business owner, do you:

  • Freeze up when writing or updating your own website copy?
  • Struggle with posting consistently on your blog or emailing your list?
  • Have to chase after new clients, instead of them coming to you?
  • Wonder if it’s worth the time and effort you spend on social media?
  • Get anxious every time you want to pitch a podcast, collaborator, or client?

  • Have a hard time explaining exactly what you do, why it’s unique, and why it matters to customers, family and friends?

Step out of the shadow of marketing overwhelm and shine with confidence so clients can find you – while you work in your zone of genius.

Imagine how good it’ll feel to:

  • Know every piece of content you create is worthwhile

  • Spend less time on social media because you have a bank of content ready

  • Make business decisions with ease because you can confidently articulate your values to your clients, coaches, and loved ones

  • Tell your family and friends about how successful your business is

  • Spend more time doing the work you love

  • Have clients streaming in consistently because they already know, like and trust you

  • Make a better living in your business than you ever have before!

You’re a creative human who had the insight and bravery to start your own business. 

You have everything it takes to make genuine connections with the people you want to serve and create loyal, happy customers. You bring joy to your clients and you deserve to make a great living doing the work you love. 

You’re just missing the foundational knowledge that’s hidden from too many entrepreneurs: strategic brand messaging. That’s what makes it easy for your clients to find you, trust you, and recommend you time and time again.

That’s why I’ve brought the power of brand messaging out of the corporate world and here to entrepreneurs like you. You’re exactly who Copy Wisdom: The Brand Messaging Workshop Series was made for.

Hey, entrepreneur!

Hey, entrepreneur!

 

I’m Emma Givens: brand messaging strategist, content marketer and copywriting coach for entrepreneurs like you. 

I traded in 10 years of corporate comforts to help the entrepreneurs who need brand messaging support the most. I’ve helped 50+ entrepreneurs discover the messages that made them confident and brought in more sales and engagement than ever before.

It’s my honour to help you feel empowered in your business too.

Here’s what’s included in Copy Wisdom: The Brand Messaging Workshop Series

  • 10 weeks of live support and training starting on September 30th, 2021. Classes are held at 12pm Eastern, with recordings available later the same day so you have access when you need it.

  • Learn the 6-Step Wisdom Framework that helps you create your unique brand messaging strategy so you know exactly how to stand out online.

  • Create Mission, Vision, and Purpose statements that differentiate you from competitors – for ideal clients and for YOU so you feel confident in the work you do and the rates you charge!

  • Make business decisions with ease because you’re clear on your brand’s values.

  • Cut through the noise of the market so your brand voice stands out to the people who value you most. 

  • Say confidently to friends and family who get it for the first time: “This is exactly what I do and who I help. And this is why it matters.”

Next session starts on September 30th and graduation is on December 2nd.

Here’s how Copy Wisdom works week by week:

WEEK 1

You’ll get clear on your values and how to use them for easier business decisions and marketing – clients will say “you’re my kind of person.”

WEEK 2

You’ll explore your ideal client’s “enemy” and why it’s important in telling a story that feels true and tells them “she understands me.”

WEEK 3

Discover your signature Brand Archetypes and tap into their powerful universal characteristics to attract the people you love, and see clearly what makes you unique.

WEEK 4

Craft your Mission, Vision and Purpose statements so you can clearly talk about what you do in a way that your clients and loved ones believe in and understand.

WEEK 5

Learn the 3 Origin Story Structures, and create your Origin story – everybody has one that makes your brand meaningful and human.

WEEK 6

Receive extra support time. Finish crafting your Origin story and get your writing reviewed so it puts your best foot forward.

WEEK 7

Deep dive into your ideal client’s unique psychology so you can identify the language that moves them, and craft an Ideal Client Success Story for marketing.

WEEK 8

Learn the tried-and-true structure for an Ideal Client Success Story that helps your prospects see their path to joy laid out in front of them when they work with you.

WEEK 9

Develop Educational Stories that set you apart as the go-to expert or top-of-mind option. Plus learn how to turn your whole bank of stories into easy social media posts!

WEEK 10

Wrap party with time to write together, review copy, and ask questions so you feel completely equipped to share your brand messaging with confidence.

What makes Copy Wisdom: The Brand Messaging Workshop Series so unlike anything else out there is that you’ll learn the powerful brand messaging strategies that marketing agencies restrict for their corporate clients.

I’m committed to helping entrepreneurs thrive too: I firmly believe that YOU deserve the knowledge to build a thriving business.

That’s why you’re going to learn the essential tools of brand messaging with Copy Wisdom: The Brand Messaging Workshop Series.

Join the class of 2021

Choose the Copy Wisdom plan that works best for you:

A one time investment of:

Three monthly payments of:

USD $1197*

USD $399*/month

PayPal Acceptance Mark

Option 1: a one time investment of

USD $1197*

Option 2: three monthly payments of

USD $399*/month

PayPal Acceptance Mark

*I’m proud to offer Canadian residents the investment in CAD at par + provincial sales tax. Simply email admin@emmagivens.com for this option.

Need help? Have questions? 

We’re happy to answer any questions you have and help you make the best choice for your business at this time.

Email to get your questions answered: admin@emmagivens.com

Don’t wait another moment to attract your ideal clients and make a great living doing the work you love.

“Emma is a brilliant copywriter and I love her approach to teaching non-writers like myself. She’s patient, kind and approachable which makes it easy for people to connect to her and trust her. I felt as if I too can write and had the ability and capability to do so. I look forward to watching the workshop replays!”

Mabel Serulle

Brand and textiles designer and founder of Mia Alexander Design Co. and wrapping paper boutique Mia’s Papier

“The Brand Messaging Workshop Series really helped me to gain clarity and understand my brand and how to communicate who I am and what I do better. I have more confidence in standing up for what I believe in, and that my values, archetype, and stories are what make my brand unique.


‘You bossed it, Emma! You created an absolutely amazing group to be part of and it felt so welcoming. I loved looking forward to our weekly sessions together and knew that I was gonna learn something from it and come out feeling energized.”

Lindsay Forbes

Jewellery Designer and Founder of Laconic

“Emma! I’m sure this isn’t new to you but I’m super excited about this win and wanted to share. I’ve taken the origin story that you so amazingly helped me create and I’m breaking it up into a welcome sequence for new subscribers to my soon-to-be-growing email list. I would’ve never had the material or the confidence to pull this off before your class. Just wanted to say thanks.”

Lisa Kingsbury

Founder of Optimized Management

“I loved how the workshop weeks built upon each other. I’ve gained a better understanding of how to produce content that’s in line with my brand. Also that the process of generating content can be simplified. I’m continuing with my social media calendar as I love the framework. There’s a lot from the workshop that I am going to implement.”

Olive Amoh

Occupational psychologist and coach, Founder of Ignite Your Brilliance

Join the class of 2021

Choose the Copy Wisdom plan that works best for you:

A one time investment of:

Three monthly payments of:

USD $1197*

USD $399*/month

PayPal Acceptance Mark

Option 1: a one time investment of

USD $1197*

Option 2: three monthly payments of

USD $399*/month

PayPal Acceptance Mark

*I’m proud to offer Canadian residents the investment in CAD at par + provincial sales tax. Simply email admin@emmagivens.com for this option.

Need help? Have questions? 

We’re happy to answer any questions you have and help you make the best choice for your business at this time.

Email to get your questions answered: admin@emmagivens.com