How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after […]

Holiday 2021 Gift Guide

Time for our Holiday 2021 Gift Guide featuring our favourite small businesses! It’s that merry and bright time of year again, thanks to plenty of candles and tricked-out local shops. Here at Emma Givens: Content & Copy, we’re lucky to work with some of these amazing small business owners ourselves.  Per tradition, we’ve put together […]

7 Copywriting Exercises- How To Write Better Sales Copy

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on 7 copywriting exercises to better your sales copy into this super handy blog post! Are you an entrepreneur dedicated to writing effective sales copy? Or…  Are you an emerging copywriter who wants to write effective […]

How to create a waitlist page for your course or program

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on the how to create a waitlist page into this super handy blog post! Are you releasing a course or program? Do you have spots open for the fall? Do you want people rolling in, even during your […]

How to write your Client Success Story: (a core piece of brand messaging!)

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my video on Your Client Success Story into this super handy blog post! Let’s talk about your ideal Client Success Story. This copywriting staple educates your reader (and hopefully potential client) about the incredible things a past client has […]

Why you should repurpose content!

Repurpose content to save you time, money, and effort! Sound good? It’s about to get even better. Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief!   […]

Social media writing prompts for engaging captions!

Ever struggle coming up with what to write on social media? Or feel like it’s all over the place, without any strategy? Well, social media writing prompts will give you something intentional to say! We’ve covered the three main content buckets you need for your social media marketing already on the blog. I encourage you […]

How to post on Instagram for your online business

For most women entrepreneurs it’s important to use Instagram for your online business. But it can feel time-consuming and like you’re putting in a lot effort for very low returns in the form of clients, a bigger email list, etc. I promise it doesn’t have to be so hard! Time to give you a content […]

How to choose themes for your blog

Do you ever sit down in front of your computer and wonder  “What should I write this blog post about?” If that question comes up on a monthly, or even weekly basis, of course you’ll feel frustrated and overwhelmed by blogging for your business. You might even think that it takes so many hours to […]

Top 5 overused copywriting phrases + why you use them

We’re going to get to those overused copywriting phrases in a second – but first, let’s see if you agree with me: As an online business owner, you’ve seen some really bad copy.   I’m gonna bet that you’re nodding.     You’ve browsed websites for your own coaches and assistants or stumbled across Facebook […]