How to create content your clients love

You’re busy doing the real work of your business, so it’s important that every marketing effort is intentional: you only create content your clients love. You want the people you serve to find your content. And you want it to resonate with more people. You want them always coming back to you as their go-to […]

Top 5 overused copywriting phrases + why you use them

We’re going to get to those overused copywriting phrases in a second – but first, let’s see if you agree with me: As an online business owner, you’ve seen some really bad copy.   I’m gonna bet that you’re nodding.     You’ve browsed websites for your own coaches and assistants or stumbled across Facebook […]

How to enjoy working from home in winter

Stuck at home in the snow (and the pandemic)? Working from home in winter can be wonderful and awful – every positive and negative aspect of a home office becomes more extreme at this dark, cold time of year.     I personally have struggled with winter for years, even when I used to work […]

A Gift Guide from a Writing Coach for Small Businesses

As a writing coach for small businesses, I’ve been blessed to support many entrepreneurs through the challenges of the past year. I believe deeply in the work they’re doing and the genuine love they put into their work. So this holiday gift guide will highlight a couple of these incredible humans and their wide-ranging offers! […]

The #1 copywriting formula to know for your business

If you’re an online business owner, you’ve probably heard that there are copywriting formulas meant to make your sales pages, Instagram posts, and even emails more engaging. But doesn’t the word “formula” sound complicated, foreign, and even a bit sleazy?   First, let me prove to you just how uncomplicated a copywriting formula can be […]

Can you use a blog for marketing?

Last week, a friend in my Mastermind asked a question: Is it selling out to use a blog post for marketing? As a content writer and blog coach, I’m going to share with you what I told her:   Dear Friend, Unless you’re using your blog like a journal (which no business ever should, including […]

My Journey Home: From Spain to Canada during COVID-19

In February 2020, I moved to Valencia, a beautiful coastal city on the Mediterranean coast of Spain. I meant to spend 3 months experimenting with this final place in Spain that I could actually see myself calling home. They’d be 3 months of total freedom. But less than 3 weeks later, that freedom turned into […]

Digital Nomad 101: Making Money

The life of a digital nomad is an exciting option for the 21st century. Experts note that we have a “developmental sweet spot” in the decade of our twenties – a time for exploration with intention. Why wouldn’t we want to explore the world as we explore our own lives? There are incredibly valuable skills […]

(Part 2) How to Break into the E-Learning World

  Did you catch Part 1 on how to break into the e-learning world? Check out that post here. You’ve figured out how to increase your knowledge and skills to collaborate with other professionals. Now you’ll want to connect with them and find work in the e-learning industry. Whether you want to freelance or secure […]