Currently booking projects for October to December

Serving small and medium- sized businesses selling premium services and high-end goods.

Serving small and medium-sized businesses selling premium services and high-end goods.

Serving small and medium-sized businesses selling premium services and high-end goods.

Your offers are top-notch.

When customers visit you in person, they fall in love with your scenic views, the scent of chocolate on your wine, or the story of how myths inspired each gold necklace. They’re wrapped up in the rich experience and walk away with shopping bags, eager to share the adventure with friends and family at home.

The problem is they don’t get the top-notch vibe from your website. So, they decide to skip visiting your store and they never feel the magic.

From the moment they land on your website homepage, it’s essential to create a brand experience that can only be paralleled by touching or tasting your product in person. Your customers want to hear the story behind each item, and feel a desire that can only be satisfied by bringing your products home.

To make that happen, you need

branded copywriting

Here are the 3 keys to a brand copy strategy:

Masterful Brand
Messaging

Stand out in a saturated market with a unique brand voice that conveys your unparalleled value—in words your customers understand and can’t resist.

Branded
Copywriting

Create psychologically-driven, branded website copy that increases sales, creates brand loyalty, and puts your business on the (online) map.

Customer
Nurturing

Nurture curious customers eager for a taste of your products with strategic copy (like abandoned cart sequences) and ensure loyal buyers.

The result is that online sales go up, you create repeat customers through emotional brand connections, and you actually see more customers in person because your brand carves out a unique niche in the market.

Make the time, energy, and money you’ve invested in your pretty web design and social media worthwhile by creating the pivotal piece—branded website copy—that actually makes the sales and creates repeat business long-term.

Emma took the words right out of my head and heart and delivered them in a clear, concise manner.

“She helped define my mission and vision which gave me the confidence to use those statements effortlessly. Her copy and brand messaging guide are the pillars of my website. If you want someone who is effective and personable I couldn’t recommend her more!!!”

Michelle Desouza, Founder of Same Skin and @bombay2brooklyn

About Emma

It’s great to meet you! I’m Emma, the Founder and CEO of EG: Content & Copy. I started this business in 2018 after leaving a marketing role and almost 10 years in corporate at one of Canada’s Best Managed Companies (awarded by Deloitte).

Since then, EG: Content & Copy has grown to 5 incredible core team members plus talented contractors. We’ve made our mark as the world’s premier branded copywriting boutique!

Personally, I continue to spearhead brand messaging strategy, copywriting and coaching for our clients, so you’ll always connect with me on your projects! Our breadth of expertise as a team means that we’re invested and ideal partners in copywriting and content marketing for the life of your business.

Get to know our philosophy and team!

As seen on:

Emma is our go-to person not only because she is a great writer but she can be trusted with flushing out our very basic ideas into valuable content and copy.

“Emma’s team has worked closely with us to develop a voice for our business that resonates with customers, which is a difficult task given the subject matter of our industry. She spent a great deal of time researching our customers, reviewing the competition and listening to our thoughts on brand identity. Emma is our go-to person not only because she is a great writer but she can be trusted with flushing out our very basic ideas into valuable content and copy. It is due to Emma that we are slowly moving from a company that has a website about products and services to how we actually help a customer create a memorable experience.”

– Fiona Cunningham of Arbor Memorial Inc.

Our Services

Learn about our services including your bespoke Brand Messaging Bible, Branded Website Copy, Copy Coaching for Marketers, and more.

Curious to learn more about branded copywriting?

Visit our YouTube channel to learn more about our unique approach plus actionable tips to
start improving the writing you do for your business today.