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Your account manager or customer service reps struggle to write emails and speak to clients in alignment with your brand voice—and you know it’s costing you sales and customer loyalty. You may have even needed to do some damage control.
From copywriters to social media managers, the creatives you hire are struggling to write website and email copy, blog content, and social media captions that sound like you and make you proud to share.
Instead, you end up wasting time and money rewriting their work or investing months in training them one-on-one.
Not knowing how to position your offer or what to say to make sales has cost you money on a launch. You might’ve even had to delay an important offer because the sales copy and marketing promo wasn’t ready on time. That’s an expensive opportunity cost too.
And the website copy that you spent forever writing (or unexpectedly rewriting) isn’t growing your email list, making sales, or booking calls. You know something’s off, and it’s not resonating with your ideal customers. But what?
Brand messaging, good or bad, will make or break your business. It shows up everywhere, from marketing campaigns and sales calls to visual branding and customer service. Confusing messaging that’s hard for you to pin down, not to mention your team, and convey in a way that resonates with customers can sink an otherwise promising business.
The good news is that a masterful brand messaging guide, crafted from a mix of your founders’ values and stories, client psychology, and market research, power packs all of these areas. Marketing, sales, visuals, team growth, customer service… they’re all impacted in ways that boost confidence and drive profit.
I’m Emma, the founder of EG: Content & Copy, a branded copywriting boutique based in Toronto. No matter where you are in the world, I’ll personally work with you to craft your bespoke Brand Messaging Bible.
3 years ago, I traded in almost a decade of corporate comforts to serve premium businesses just like yours. Our signature WISDOM Framework for brand messaging marries my expertise and training in copywriting, voice work, archetypes, marketing strategy, and adult learning.
I’m extremely proud that our Brand Messaging Bibles are unmatched and sought after by small and medium-sized businesses on an international scale. It’ll be an honour to personally support your business too!
“If you’re finding it difficult to identify how to connect with your audience with a consistent voice and brand, Emma is your go-to! Not only will copywriting feel easier, more importantly, Emma ensures your efforts align with who YOU are!”
– Vanessa Turner, Bermudan Fine Artist & Coach for Artists
Step 1
Your Brand Messaging Bible starts out with a live, VIP experience with Emma. It’s critically important that we develop rapport.
During this one-on-one experience, Emma will personally go through the first 5 steps of our signature WISDOM Framework with you.
The result is a deep understanding of your offers, brand personality, and ideal clients, so we’re empowered to craft a differentiated marketing and sales message for your business.
Hover over each letter below to learn more
We get to know the state of your business in depth, the customer awareness level of your ideal customers, and differentiating factors from your competitors.
Together, we’ll dive into the unique psychological profile of your customers, your brand archetype mix (used by Fortune 500 companies) to stand out in saturated markets, and create a one-of-kind brand voice that marries the two.
The values of your business and customers will be contrasted with the “villains” or dissatisfactions in their day-to-day lives for copywriting that’s compassionate and resonates on an emotional level.
We’ll create your classic messaging essentials like your Internal Mission, Vision statement, Brand Promises, and more.
Using storytelling frameworks like the Hero’s Journey, we’ll humanize your brand’s origin story and create a sales map for your ideal customers that ends in their love and support of your products.
Time to apply your unique brand messaging strategy through website copy, sales and abandoned cart sequences, newsletters, blog post services, and more. Set your brand up for increased revenue, returning customers, a better market share, and more.
Step 2
Following the live experience, you sit back and relax, and we create results for you!
Emma and the team will compile the results of activities from the WISDOM experience and combine it with research on your position in the market.
In one week’s time, you’ll receive your drafted Brand Messaging Bible for review.
Step 3
After incorporating your feedback, we’ll finalize your Brand Messaging Bible as a beautiful, PDF guide. This bespoke guide is yours to keep forever, and it will:
It pairs perfectly with your visual brand guide so you create a powerful and consistent brand experience across the board, online and in-person.
The result is more customers that are excited to book with you or buy from you, recommend you to others (even if they haven’t worked with you yet themselves), and come back for repeat sales. For a thriving business now and long-term.
$4000 CAD (or $3000 USD)
We also offer instalment plans for cash flow-friendly options.
Save thousands of dollars on rewriting copy because it doesn’t land the first time, cut down months of all-new team member training (those who write copy for you and contribute in other ways), and create marketing and sales strategies that will boost your profits. (We see it time and time again).
