Your offers are top-notch

Shouldn't your sales copy show it?

We craft your unique brand message to stand out in the market. Then, we create branded website copy that improves your sales and creates loyal customers.

For a thriving business long-term.

Brands we've worked with:

You’re a lean team with a successful business to run. You know there’s incredible potential for growth if you can bring your sales copy up to par.

You’ve put your blood, sweat, and tears into your brick-and-mortar storefront, and it’s time to create this same high-quality shopping experience on your website.

Help online visitors fall in love with your story and your products just much as they do in person.

Get more in-person visits from locals and tourists.

Get more sales through 24/7 e-commerce to take your
business and profit to the next level.

Now that you’re ready to outsource your copywriting, you want a partner who gets to know your products inside and out. A partner who knows your voice and the psychology of your customers.

You deserve this same attention to detail that corporations get on Bay Street, but that’s impossible to find with impersonal agencies. You’ve tried freelancers before, but they don’t have the capacity, skillset or experience to build your brand message and weave it into website copy that sells.

We're that sweet spot in the middle, as a
branded copywriting boutique.

Our specialty at EG: Content & Copy is getting to know you, your products, and
your ideal customers so well that we craft a custom brand message for your
business. Then, we infuse it into luxury brand copywriting that sells!

How it Works

All the time, energy, and money you’ve invested into building a website goes to waste if it doesn’t weave in branded copywriting that actually makes the sales and creates repeat business long-term.

We’ll work with you and your web designer, or recommend one of our web design partners, to ensure your online storefront creates an irresistible customer journey.

We’ll work with you and your web designer, or recommend one of our web design partners, to ensure your online storefront creates an irresistible customer journey.

Your products are absolutely top-notch. Let’s make sure customers feel that on an emotional and psychological level from the moment they land on your homepage to the time they check out.

Your products are absolutely top-notch. Let’s make sure customers feel that on an emotional and psychological level from the moment they land on your homepage to the time they check out.

Here are the 3 keys to EG: Content &
Copy’s brand copy strategy:

01

01

Stand out in a saturated market with a unique brand voice that conveys your unparalleled value—in words your customers understand and can’t resist.

02

Create psychologically-driven, branded website copy that increases sales, creates brand loyalty, and puts your business on the (online) map.

02

03

Nurture curious customers eager for a taste of your products with strategic content and copy (like abandoned cart sequences) and ensure return buyers.

03

The result is that online sales go up, you create repeat customers through emotional brand connections, and you actually see more customers in person because your brand carves a unique niche in the market.

A Look At Our Key Offerings

The fastest way to get professional feedback on exactly where your website is leaking money in potential sales—followed by a prioritized, 3-Step Action Plan to increase your web traffic, email list, and conversions. A special note to Marketers who do it all yourselves: you sit back and relax for a change. With this audit, we’ll build the business case for you so your whole team is happy to outsource copywriting from now on!
In a 1-day session (because you’re busy!) we’ll walk you through our signature WISDOM Framework to create a unique brand message.  Over the next week, we’ll dig deeper into research and combine everything into a 20-25 page bible for your business. Your brand message will merge your voice with the psychology of your ideal customers for a one-of-a-kind position that improves your revenue when you implement it!
There is no investment with a better ROI than conversion sales copy that’s branded with your unique story and message*.  You’ll be set to generate greater  revenue than ever before because of:

  • 24/7 e-commerce that converts
  • Increasing bookings for in-person visits
  • Creating repeat buyers because they love your brand experience.

*Includes Brand Messaging Bible if you haven’t already gotten one!

We'll write the copy for weekly, biweekly, or monthly email newsletters for you to send to your audience. A consistent, strategically structured newsletter will nurture them for future and continued sales.

Inquire for package details.

 

We'll write the text for your weekly, biweekly, or monthly blog posts using your brand voice and SEO best practices (on-page and meta description). Keep your website alive and offer value-packed content to nurture your existing audience, as well as optimizing for web traffic from new audiences.

Inquire for package details.

Let us batch a month’s worth of feed captions and graphics for your Instagram! We not only make it look good—we also infuse strategy and conversion copywriting.

Just schedule your new posts once a month and let them run for you. This frees you to spend more time creating Reels and Stories or engaging with your audience to convert them to your newsletter or make a sale.

Inquire for package details.

The fastest way to get professional feedback on exactly where your website is leaking money in potential sales.  You’ll also get a prioritized, 3-Step Action Plan on where to make the most impactful changes that will increase your web traffic, email list, and sales conversions.  Take this 3-Step Action Plan to make improvements yourself, or get Emma’s templates, feedback, and support with Copywriting Coaching.
Make it easy to plan your sales and marketing strategy, onboard new clients, and write branded copy and content—for years to come!  In a 1-day session (because you’re busy!) we’ll walk you through our signature WISDOM Framework to create a unique brand message.  Over the next week, our team will dig deeper into research and combine everything into a 20-25 page Brand Messaging Bible for your business. It’s a foundational document that’ll serve you right away and for years to come.
Learn to create powerful copy for your own business. Emma offers private, monthly copywriting coaching for early-stage entrepreneurs and aspiring copywriters. This is the perfect way to write your own high-converting, SEO-optimized website copy, emails, social media posts, pitches, blog posts, and more! In-house copywriting coaching is also available for corporate marketing teams with sessions tailored to your industry and the level of support you need. Topics include training in our signature ARMADA Formula and WISDOM Framework.

Take a look at the impact branded copywriting could have on your business

2x your sales and raise prices

Like Laconic Jewellery

Publish SEO-optimized, high-converting product descriptions

Like Lagostina Canada

Differentiate your voice & value + built trust in a competitive market

Like Arbor Memorial Inc.

Streamline your client journey to book more sales calls

Like Crème Brands

2x your sales and raise prices

Like Laconic Jewellery

Publish SEO-optimized, high-converting product descriptions

Like Lagostina Canada

Explore the successes of our clients

Who We Write For

We predominantly write for businesses with consumer discretionary goods—products that bring joy like wine, jewellery, textiles and apparel, and luxury goods.

We also write for premium service providers such as realtors, wedding videographers, vacation rental owners, operations managers, and luxury branding designers.

Let's chat!

We believe that 21st-century consumers deserve to read compassionate luxury copywriting that sells them with positive emotional connections to their products and services.

We also know that you’re all about creating positive experiences too.

Let’s have one together—book a one-on-one discovery call with Emma.