Blog

Featured Post

How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows, likes, trusts you, and buys from you? You have to offer them value and warm them up. You need an effective welcome email sequence. [This is something that I teach more in-depth

Continue reading

How Defining Your Brand Voice Can Help Grow Your Business | Emma Givens Copywriting Agency

Learn how to refine and develop the tone of your branding message, while also creating a consistent experience for clients and customers. If you’re a business owner, you know that branding is key. But what many business owners don’t realize is that having a clear and consistent brand voice is just as important as the visuals and messaging of your brand.  In this post, we’ll discuss why defining your brand voice is so important and how you can go about developing it. We’ll also share some tips for putting your brand’s voice to good use.  So if you’re looking to

Continue reading

How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows, likes, trusts you, and buys from you? You have to offer them value and warm them up. You need an effective welcome email sequence. [This is something that I teach more in-depth

Continue reading

Holiday 2021 Gift Guide

Time for our Holiday 2021 Gift Guide featuring our favourite small businesses! It’s that merry and bright time of year again, thanks to plenty of candles and tricked-out local shops. Here at Emma Givens: Content & Copy, we’re lucky to work with some of these amazing small business owners ourselves.  Per tradition, we’ve put together this Holiday 2021 Gift Guide with curated selections from our very own clients! From mythological jewellery to olive wood cheese boards, you’ll find unique and precious ways to shop small this year. So, turn up the jingles, and let’s enjoy! 1. Jewellery inspired by a

Continue reading

7 Copywriting Exercises- How To Write Better Sales Copy

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on 7 copywriting exercises to better your sales copy into this super handy blog post! Are you an entrepreneur dedicated to writing effective sales copy? Or…  Are you an emerging copywriter who wants to write effective copy for entrepreneurs?  Well, you’re in the right place because we’re going to learn 7 copywriting exercises to improve your copy. #1 Keep a swipe file If you haven’t heard this term before, a swipe file is simply a collection of writing samples that inspires

Continue reading

How to create a waitlist page for your course or program

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on the how to create a waitlist page into this super handy blog post! Are you releasing a course or program? Do you have spots open for the fall? Do you want people rolling in, even during your busy season? If you answered yes to any of those questions, your next step is to create a waitlist. Waitlists are a fantastic way to generate interest, by letting people know they’ll be the first invited. Ideally, this builds excitement, sells a few spots early,

Continue reading

7 Ways Pets Improve your Health! | Mental Health for Entrepreneurs

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on the ways pets improve your mental health into this super handy blog post! Pets, especially dogs (but I’m biased), are incredibly beneficial for our mental and physical health. There’s a reason why we call them our best friends! While these reasons are practically unlimited, I’m going to stick to the 7 main health benefits I’ve discovered since adopting Pepito.      1. Pets motivate you to get moving Every day, you have to walk your dog at least once. Even if

Continue reading

How to write your Client Success Story: (a core piece of brand messaging!)

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my video on Your Client Success Story into this super handy blog post! Let’s talk about your ideal Client Success Story. This copywriting staple educates your reader (and hopefully potential client) about the incredible things a past client has gained from your product or service. They animate the journey from: where your client was before you started working together/before purchasing your product, to the experience of actually working together/or when they made use of your product, to finally, the results they’ve gained after using

Continue reading

How to repurpose your podcast for more content!

Do you have a podcast and wish you could talk out every piece of content? That you could somehow transform it into a YouTube video, or a blog post, or even social media captions? I’ve gotcha – you’re about to learn exactly how to repurpose your podcast (and other audio) into many different types of content.   Tip #1 is to turn on the camera while you record your podcast My first recommendation is to kill two birds with one stone: try to record yourself on camera at the same time as you record yourself on audio for your podcast.

Continue reading

How to repurpose videos for more content!

We’re going to talk about how to repurpose videos and turn them into other types of content so you get maximum visibility. Plus, you’ll free up time to do the work that matters most! Revisit your video assets Step one is to take stock of what videos you’ve already created for your business. Have you ever created any of these pieces of content? Recordings of you at a speaking account Instagram stories IGTV YouTube Screen recordings teaching software TikTok Plus endless more ways you’ve used video in your unique business. It’s all on the table!   Repurpose videos in different

Continue reading

How to repurpose your social media posts for easy blog posts and more!

Next in our series on making content creation easy is learning how to repurpose your social media captions! This is a great option for you if posting on Instagram or Facebook comes super easy to you, but sitting down to writing a blog post from scratch or a video script feels too time-consuming. Let’s cut out half that time by taking your easy social posts as the basis for blog posts, podcast episodes, and videos. Repurpose Your Social Media Posts for Blog Posts This is where I like to start first – and it’s surprisingly easy! OPTION 1: From a platform

Continue reading