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How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows, likes, trusts you, and buys from you? You have to offer them value and warm them up. You need an effective welcome email sequence. [This is something that I teach more in-depth

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Your Blog is Not Your Journal

Your blog is not your journal. This often comes as news to the business owners, podcasters, and influencers I work with on a daily basis in my Blog Your Way to Visibility Coaching program. We need to stop clinging to the days of LiveJournal, when blogs were popularly seen as an online diary of sorts. Times have changed, and blogs are a written form all their own – especially for women in business! Here are 5 important reasons why your blog is not your journal (and what you should be posting on it instead!) Future-proofing First of all, we realize

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On Writing: Facing your Fear of the Blank Page

How do I start writing? This is the most common writing question I get from practicing writers and my first-time clients. They all want to create something so true to them, and so well-crafted, that they psych themselves out before even giving it a shot. The blank page lies open before them, so eerily clean.   When I answer their question, I’m usually met with a sigh of relief. You mean I don’t have to get it perfectly right the first time? (They usually always knew this, somewhere inside, but hearing it from an actual writer and compassionate coach is

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Cambiando los sueños

Enero fue el mes que cambié mis sueños. Entré en 2020 con un plan: sobrevivir a mi maestría y profundizar la capacidad de escuchar a mi intuición. Y resulta que mi intuición me aclaró que sobrevivir a un grado de baja calidad era solo un plan, no un sueño, y los planes pueden y deben cambiarse. Esta es una historia sobre cambiar de sueños. En 2018 y 2019, sentí la necesidad  de aprender algo nuevo. Quería profundizar en un tema que me apasionaba y conectarme con otros que también se preocupaban mucho por el aprendizaje y la educación. Después de

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Why I’m a Writing Coach

My heart’s swelled 3 sizes since I became a writing coach for women creating business blogs and personal memoirs. It  fills and expands every time a new client (read: friend) connects with me, whether she’s experienced but feeling blocked, or overwhelmed as she starts writing for the first time. I love helping her create a piece of writing she’s proud of so she can finally sleep soundly at night. I swear, one day, you’ll see the outline of my heart pressing through my chest because it’s filling up with so much love and fulfillment.   So why does writing coaching

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I Adopted a Baby Orangutan

I adopted a baby orangutan. Let me explain. During Canada’s social isolation measures for COVID-19, I’ve found comfort and peace in previously recorded animal shows. I love veterinary, zoo, and nature documentaries. My newest find is Orangutan Jungle School. So far, there are two seasons of this heartwarming program (I caught it in Season 2 and am psyched to find out some of the orangutans’ orange stories in Season One!) The documentary follows the daily life of orangutans at Borneo Orangutan Survival Foundation (or BOSFoundation, for short.) This incredible organization rescues orphaned and injured orangutans from vulnerable sites around Borneo,

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My Journey Home: From Spain to Canada during COVID-19

In February 2020, I moved to Valencia, a beautiful coastal city on the Mediterranean coast of Spain. I meant to spend 3 months experimenting with this final place in Spain that I could actually see myself calling home. They’d be 3 months of total freedom. But less than 3 weeks later, that freedom turned into confinement because of COVID-19. Spain before lockdown As pretty much everyone knows, Spain’s been in one of the world’s most intense COVID-19 lockdowns since March 14th. Only one week before, my neighbourhood in Valencia, El Carmen, was packed with locals and tourists alike to celebrate

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Human Towers: Our Collective Fight Against COVID-19

I think Catalonia’s human towers serve as a good metaphor for the war we’re fighting as a species right now. The best way to beat COVID-19 with the lowest possible mortality rate is by working together. We’re individual soldiers in a larger human army. Standing together – in social isolation – against an unfeeling virus that could take anyone of us down. Each of us is like a Casteller – a person who participates in human towers – working hard and leveraging what strength and stability we have to protect the people depending on us. And we can’t keep our

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Priority Lists: Your New Time Hero!

“This time change is killing me!” – You Yep, I hear you, although it’s a bit different across the pond! Believe it or not, Spain is waiting 3 extra weeks compared with North America in moving the clocks forward this year. As part of the Intrepid Emma community, my priority is consistently showing up for you, even if my own schedule’s been thrown off. Most importantly? I’m here to say that: YOU’RE DOING JUST FINE. Even if you’re: Groggy at work by mid-afternoon Sending daggers of hate from your eyes at the dark morning sky Struggling to keep your kids

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Inner Peace: How to Practice

As I’ve gotten older, I’ve experienced the value of nurturing and protecting my inner peace. It helps me strengthen and stand behind my voice – my words – which I use for a living. And it creates a safe space, a loving retreat within myself when I feel hurt, misunderstood, or creatively drained.   “Peace is a daily, a weekly, a monthly process, gradually changing opinions, slowly eroding old barriers, quietly building new structures.” —John F. Kennedy I put out a post on Instagram this week sharing a few of my daily and weekly practices to cultivate inner peace and

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Asturias: Lessons in Creative Travel

Asturias gave me a first class lesson in creative travel. Inspired by Spain’s natural paradise, here are some ideas to approach your next trip more creatively! First, a little about Asturias Asturias is an incredibly green region which stretches from the Picos de Europa to the Cantabrian Sea.The food is rich and warm and perfectly pairs with cider. Its people are kind and speak with a dialect (e.g.the city Gijón becomes Xixón.) Asturias is full of sights and fun activities that remain mostly undiscovered by the rest of the world. Now, ready for some creative travel tips I discovered in

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