What To Look For When Working With A Copywriter

Are you in the market for a copywriter? It can be tough to know where to start, what to look for, and what questions to ask. This post is designed to help make the process a little bit easier. We’ll go over some key factors to keep in mind when working with a copywriter, as […]

What Is The Difference Between Copy And Content?

You’ve probably heard content writing and copywriting as two terms thrown around a lot – often interchangeably. This can definitely cause some confusion about how they differ. The important thing to know is that there is a difference, and it does matter. The one thing they have in common? They’re both essential. They’re both important […]

How Defining Your Brand Voice Can Help Grow Your Business

Learn how to refine and develop the tone of your branding message, while also creating a consistent experience for clients and customers. If you’re a business owner, you know that branding is key. But what many business owners don’t realize is that having a clear and consistent brand voice is just as important as the […]

How to Create a Welcome Email Sequence in 5 Steps

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on How to Create a Welcome Email Sequence in 5 Steps into this super handy blog post! So you have an email list, but what do you do when someone joins? What do you do after […]

Holiday 2021 Gift Guide

Time for our Holiday 2021 Gift Guide featuring our favourite small businesses! It’s that merry and bright time of year again, thanks to plenty of candles and tricked-out local shops. Here at Emma Givens: Content & Copy, we’re lucky to work with some of these amazing small business owners ourselves.  Per tradition, we’ve put together […]

7 Copywriting Exercises- How To Write Better Sales Copy

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on 7 copywriting exercises to better your sales copy into this super handy blog post! Are you an entrepreneur dedicated to writing effective sales copy? Or…  Are you an emerging copywriter who wants to write effective […]

How to create a waitlist page for your course or program

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on the how to create a waitlist page into this super handy blog post! Are you releasing a course or program? Do you have spots open for the fall? Do you want people rolling in, even during your […]

7 Ways Pets Improve your Health! | Mental Health for Entrepreneurs

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my YouTube video on the ways pets improve your mental health into this super handy blog post! Pets, especially dogs (but I’m biased), are incredibly beneficial for our mental and physical health. There’s a reason why we call them our […]

How to write your Client Success Story: (a core piece of brand messaging!)

Sending a big thank you to the junior copywriter on my team, Sarah Kaufmann, for repurposing my video on Your Client Success Story into this super handy blog post! Let’s talk about your ideal Client Success Story. This copywriting staple educates your reader (and hopefully potential client) about the incredible things a past client has […]

How to repurpose your podcast for more content!

Do you have a podcast and wish you could talk out every piece of content? That you could somehow transform it into a YouTube video, or a blog post, or even social media captions? I’ve gotcha – you’re about to learn exactly how to repurpose your podcast (and other audio) into many different types of […]